McKINLEY GROUP, Philippine Business News
King of Kim Expands in the Philippines with Second Branch at Ali Mall
Sep 24, 2024
Korean Seaweed Brand 'King of Kim' Strengthens Market Presence with Premium Products and Localized Offerings, Plans Further Expansion Across Asia.
"Committed to Delivering Top-Quality Products to Capture Asian Consumers' Taste."
YS McKinley Inc. in the Philippines announced that its brand, 'King of Kim', has further solidified its presence in the Philippine market by opening its second branch at Ali Mall in Quezon City, which is connected to SM Cubao Mall in the heart of Manila, on September 24th.
Previously, King of Kim opened its first branch at SM Mall, one of the most iconic shopping centers in the Philippines.
King of Kim offers a variety of products tailored to local tastes while maintaining the traditional flavor and quality of Korean seaweed. Their premium seaweed, grilled fresh on-site to preserve its crispness and freshness, has been well-received by Filipino consumers. In addition, the brand offers an array of Korean dishes made with premium seaweed, such as kimbap, tteokbokki, bibimbap, kimchi, and instant ramen, catering to a wide range of customer preferences.
Over the past month, the store has been bustling with a steady flow of customers every day, with sales surpassing 2-3 times the initial projections.
Alex Kim, CEO of King of Kim, remarked on the opening of the second branch, saying, "We aim to capture the palates of Filipino consumers with localized marketing strategies and product development, and we promise to continue providing top-quality products."
Meanwhile, King of Kim plans to expand its full franchise network across the Philippines and throughout Asia, starting with the opening of this second branch.
King of Kim Homepage: www.KingofKimph.com
